Molleindustria can be described as: 1) Soft Industry. 2) Soft Factory. 3) A project of reappropriation of video games. 4) A call for the radicalization of popular culture. 5) An independent game developer.
Since 2003 we produced homeopathic remedies to the idiocy of mainstream entertainment in the form of free, short-form, online games. Our products range from satirical business simulations, to meditations on labour and alienation, from playable theories to politically incorrect pseudo-games.